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How Chime Communications' break-up is unfolding

operation; represents Rebekah Brooks David Beck Group MD, Bell Pottinger Group Has been ...

Why twenty-somethings are no longer the darlings of PR campaigns

the demographic age profiles as outdated models to target audiences. O2's head of PR and social media Alex ... on values rather than demographics. Chris Hirst, CEO of ad agency Grey London, points to jeans as the model ...

Apple, Google, Microsoft: Whose PR approach is the most effective?

models mean they need different approaches. Apple's secretive approach is ideal for its 'unveiling ...

Anne de Schweinitz to lead Fleishman-Hillard global health division

: 'The continuing evolution of healthcare technology, policy and patient care models provide tremendous ...

Ogilvy Public Relations

Model means that all our work is tested for reach, engagement and action. It is the standard used ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.