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Adland must find its maternal instinct

24 May 2012

, according to many studies, as a positive benefit to both their businesses and as role models ...

Samsung Olympic spot invites people to 'take part'

22 May 2012 | by Matthew Chapman

on Facebook starring David Beckham, which pushes the features of the Samsung Galaxy Note model. Creative ...

The Advocates - Parslow planning to electrify the UK car market

17 May 2012

-buyers that the Japanese marque's all-electric Leaf model will not leave them stranded on the hard shoulder with a flat...- not with new models to launch and a whole new brand positioning to oversee. And then he faces the not ... in the UK, success having been driven by exceptional demand for established models such as the Qashqai ... a lot to do with what has been insufficient cohesion in Nissan's model range. Parslow concedes ...

EDF unveils zoetrope campaign for Thank Yous push

11 May 2012 | by Matthew Chapman

featuring the zoetrope will also be featured in the direct mail activity. The zoetrope is a 6ft tall model ...

Toyota brings 'Always a Better Way' global positioning to UK

09 May 2012 | by Alex Brownsell

will be extended to ad campaigns in co-ordination with model launches. It does not appear in Toyota s recent ...

Work Debrief - Aardman's magic ingredients make Levi's sauce sing

03 May 2012 | by Russell Ramsey, the executive creative director of JWT London

would be important. To help, Aardman created a near-life-size bust of Levi in clay, so when we presented ... . The time spent time with Levi and this footage meant Aardman was not just making a clay figure ... it brings to projects. The animators work in near-darkness while adjusting the models. A day of animation ...

Turkey of the Week - Scholz & Friends/Vauxhall Zafira Tourer

03 May 2012

"Well, this is novel. A car driving along an open road with an attractive catalogue-model family in it smiling at each other. And guess what? The car has got a sunroof (cue a shot of the sunroof) and there is loads of space in the back (cue a shot of the children enjoying all the space in the back). No ...

King of Shaves takes on Gillette with online subscription offer

02 May 2012 | by Loulla-Mae Eleftheriou-Smith

will be able to pay an additional 1 a month to upgrade to the Azor 5 razor model or an Azor S class five-blade razor for women. Will King, King of Shaves founder, said the subscription model aimed to help ...

Breakthrough Breast Cancer 'buy it, fight it' by The Brooklyn Brothers

27 Apr 2012

models Georgia May Jagger and Pixie Geldof.

Flybe scraps up-scaled booking fees as part of repositioning

27 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

of the low-cost operating model. The new ads, which go live today (27 April) use a new strapline, 'Making ... model to include a third tier and increasing the baggage allowance. Allocated seating ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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