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Think BR: BrandZ shows why technology matters

highly compelling setting, but giving them access to the size, model, or color that they want is proving ... to previously passive items, every sector is having to adjust its products and business model. The brands ...

Think BR: Keeping your head above water

, is putting both business models and marketing strategies under new strain. If agencies spend all ... these new challenges 70/20/10. This model is based on an idea from US business guru Vijay ...

Think BR: Brands and the pleasure principle

eight brand enrichment dimensions which drive over 80% of brand choices - a single model which works ...

Think BR: What creative businesses can learn from John Lewis

Creative agencies of all sizes could benefit from the much-loved retailer's ownership model, writes...the management to account and receives a share of the firm s profits as a bonus each year - is a model that holds ... . And while the model has not yet made its presence felt across the creative sector, there are signs ... -called 'John Lewis model' has the capacity to reshape the media, marketing, advertising and PR industries ...

Think BR: The social loyalty revolution

, then they need to learn from the offline world - from the best rewards schemes and customer engagement models ... and rewarding behaviour. Schemes and models more commonly known as loyalty programmes. It s hardly news ... and incentives. A simple model that easily translates, the benefits are self-evident - the more you use ...

Think BR: Local press must stay local to preserve its future

Mumsnet model of themed digital destinations. For Johnston, this marks a move towards a platform ... model. "Soon there will be just five types of pre-designed Johnston Press papers ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.