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Toyota launches digital teaser campaign for its latest sports car

25 May 2012 | by Sarah Shearman

of the new model at Goodwood Festival of Speed, before its release this summer.

From 1930s 'Brand Man' to today: the evolution of the brand manager

25 May 2012 | by Alan Mitchell

category model, with P L responsibility held not by brand managers but 'category presidents' based ...

Facebook 'plotting ad-tracking system'

24 May 2012 | by Sarah Shearman

to prove the effectiveness of its advertising model, after sagging since its stockmarket debut last Friday ...

The changing face of music tie-ups

24 May 2012 | by Sarah Shearman

reliant on traditional models to get their message out'; digital music platforms enable brands to partner ... VS NEW WAVE Old model A big-name brand ambassador in a heavyweight TV campaign In 1984 ... sponsorship of The O2 venue, formerly the Millennium Dome. New model Collaboration with artists ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

21 May 2012 | by Noelle McElhatton

time to come. They ve got a good, relatively simple model that seems to have captured the world ...

Ryanair celebrates 50% lift and record group profits

21 May 2012 | by Loulla-Mae Eleftheriou-Smith

airline models, as well as subscale or peripheral carriers." Follow Loulla-Mae Eleftheriou ...

Chelsea Apps factory launches Tom Daley Dive game

18 May 2012 | by Nick Batten

himself modelled his techniques for the game and players will be able to watch a virtual Daley show them ...

Brand Health Check: Vertu

17 May 2012 | by Kim Benjamin

traditional phone retailing and maintaining long model cycles, comparison-shopping has been reduced and Vertu ...

Helen Edwards: Get personal with your brand

16 May 2012 | by Helen Edwards, PPA Business columnist of the year

' is expressed as a model; 'awareness' is a graph; 'bonding' is a pyramid; 'attitude' is word-cloud distillation ...

Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

16 May 2012 | by Will Harris

headcount and budget. Surely efforts would be best served by the Foresight team building complex models ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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