Industry view: Is easyJet's marketing makeover working?
12 May 2012 | by Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones
to being a part of their holiday, gradually they begin to expect flights to adhere to the low-cost model ...
Search results for Becks modelling clay
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Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
you look at the monetisation of social media, I don't think the model has been cracked. We see adding value to the consumer as key to growth. In contrast, advertising is an old model squeezed ... out; right now Google AdWords is the only real model that is clearly proven enough to work. Ahmed ...
Haymarket Network relaunches Jaguar Magazine iPad app
11 May 2012 | by Staff
-size clay models of all its cars, goes behind the scenes at Matthew Williamson's catwalk show during London ... exclusive videos of a full-size clay model being destroyed by axe-wielding designers and see the bulletproof ...
EDF unveils zoetrope campaign for Thank Yous push
11 May 2012 | by Matthew Chapman
featuring the zoetrope will also be featured in the direct mail activity. The zoetrope is a 6ft tall model ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
model. Gone are the quarterly updates to the City, the knee-jerk reactions to 90-day sales of Flora ... model. Magnum uses a lot of social media as it lends itself to it well - young target audience ... to develop all these models that help us make the decision'. I think that is abdicating responsibility as a ...
Facebook looks to boost payments revenue through new app store
10 May 2012 | by Sarah Shearman
revenues from advertising - a business model which has caused uncertainty among investors in the lead up ...
Financial Services Compensation Scheme reviews ad account
10 May 2012 | by Jeremy Lee
It has issued an RFI inviting agencies to pitch for the business, which has been handled by McCann Manchester since it won a pitch in 2010 against Leo Burnett and Rainey Kelly Campbell Roalfe/Y R. McCann created an awareness campaign that featured a series of stop-motion clay animation characters ...
How M&C Saatchi finally got its global act going
10 May 2012 | by John Tylee
Worldwide chief Moray MacLennan is confident M&C has at last built the right global agency model...'ve found the global agency model for the next 20 years." Now that really would be brilliant. M C ...
Lifeline: Tatler
10 May 2012
... June 2013: To celebrate the wedding of Prince Harry to the society underwear model Florence Brudenell ... the bride's Bollywood film, Love Aaj Kal, when you open it, a gift of the "ivory briefs" she modelled ...
Double Standards - How is performance marketing helping digital?
10 May 2012
within specialist agencies, with new business models to service those client needs. When looking purely ... more accountable and transparent channel use, allowing for better sales modelling and attribution ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
