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MG OMD on alert as Mitsubishi UK reviews media business

13 Feb 2012 | by Maisie McCabe

struggled to emulate the 1990s success of the Space Wagon and Space Runner models. According The Society ...

Picture Gallery: VCCP Clay Pigeon Shooting

13 Feb 2012

With VCCP turning 10 this year it seemed fitting for the big guns to come out and celebrate at the West London Shooting School.

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

10 Feb 2012 | by Alex Brownsell

-heralded launch of its A1 model, a small car intended to take on the likes of Mini. Audi has also basked ... campaign, for the marque's A6 Avant model, depicted a world inhabited by a metallic Audi hummingbird ... idea condensed' creative ahead of the launch of its A1 Sportback model. The cinema and print ads ...

Brands struggling to follow consumer journey online, finds IAB

10 Feb 2012 | by Sarah Shearman

consumer online, known as attribution modelling, according to new research from the Internet Advertising...little or no understanding of attribution modelling. The uptake in tablet and smartphone devices has ... of performance data to help them with attribution modelling. Search integration is still a challenge for brands ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

10 Feb 2012 | by David Benady

of brands has followed the distribution-led model. Oliver Rudgard, marketing director of 25m crisp brand ... we stumbled into was an interesting communication model which is about advocacy,' he says. 'We are a ... of discovery,' he adds. No quick fix 'Our model is doable by anybody, although it requires a business ...

Exploring licensing's new gaming frontier

10 Feb 2012 | by Eva MacIntosh

is changing. 'In the old model of films and TV shows, a film came out, a character took off, they did a sequel ...

Media Bitch's Diary 9 February

09 Feb 2012 | by Media Bitch

director Dan Clays . A good time was had by all and the Champagne flowed, and Bitch is sure ...

M&S brings Valentine's Day model to life

09 Feb 2012 | by Matthew Chapman

The retailer has placed a billboard at Waterloo train station, which features a model in lingerie ... then be viewed through the smartphone's camera, triggering a video of the model, which can be viewed on the phone. Digital agency Profero conceived the idea and shot the video. The model offers gift ideas from the M ...

RB takes to Facebook to sell Cillit Bang extension

09 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

was a "first" and that RB would be monitoring it "very closely". He said: "F-commerce DTC model ...

Danny Rogers: TripAdvisor needs to trade on trust

09 Feb 2012 | by Danny Rogers

. The model requires a serious overhaul if it is to continue an impressive growth curve. As we have seen ...

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