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The highs and lows of 1995’

15 Dec 1995 | by STEFANO HATFIELD

and Beatrice Dalle in Mercury One-2-One (RIP, sniff)...Beck s (grade A turkey, oven ready), Kronenbourg que ...

CLOSE-UP: LIVE ISSUE/UNBUNDLING MEDIA; Can shops unbundle media but retain a culture?

15 Dec 1995 | by MICHELE MARTIN

. In an ideal world, most top executives will tell you that the full- service model is best. But the need ...

NEWS: Media Centre nets Scottish Courage pooled task

08 Dec 1995 | by EMMA HALL

The Media Centre has wrapped up the entire pounds 30 million-plus Scottish Cour-age portfolio by landing the media for all pounds 6 million worth of Scottish and Newcastle brands. The latest appointment covers media planning and buying across major brands such as Becks, Newcastle Brown Ale ...

MARKETING MIX: PROFILE; Degrees of sophistication

08 Dec 1995 | by BEN ABRAHAMS

have worked with her are unreserved in their praise. She was a model client, clear, fair, a great ...

FOCUS: INTEGRATED MARKETING; Everyone pulling in the same direction

08 Dec 1995 | by ROBERT GRAY

photograph of Herzigova modelling the Playtex product. Jackie Cooper then arranged a national photocall ...

COMMENT: LETTERS; Younger models can’t take the pace

01 Dec 1995

I can t blame Quentin Bell for tagging along with the London to Brighton Veteran Car Run, but someone should tell him that the event is for cars made before 1905. His 1930s Austin Seven doesn t qualify as a legitimate entrant. A veteran car would have completed the run. He must have felt that bodily...

NEWS: Levi’s to unveil first heroine in new 501 jeans commercial

01 Dec 1995 | by JOHN OWEN

Levi s unveils its first 501 heroine in the latest TV and cinema commercial from Bartle Bogle Hegarty, which breaks on Friday. Ten years after Nick Kamen dropped his trousers in BBH s first Original Jeans spot, launderette , the 16-year-old Russian model, Kristina Semenovskaia, stars ...

CAMPAIGNS: Product Launch; Vectra aims for a Cavalier attitude

01 Dec 1995 | by JEREMY SLATER

motoring correspondents that the models available for test driving were not up to the standard of the on-road models which would be on sale to the public. But the overall verdict was that Vauxhall had done a ...

SUPPLEMENT: EUROPEAN BRANDS; Europe’s hottest advertisers

01 Dec 1995 | by NICOLE DICKENSON

are reluctant to try new ideas, he says. Jung von Matt s ads for the diesel TDI, the A4 model ... . The commercial for the A4 model is a similar departure from the usual shots of a speeding car accompanied by a sober voice-over extolling the technical merits of the particular model. To illustrate the road ...

NEWS: Agent Provocateur inspires BST-BDDP to create risque ad

24 Nov 1995

with a besuited young businessman walking past the shop. Enticed by a group of sexy models in raunchy ...

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