to remove filtersCLOSE-UP: LIVE ISSUE/UNBUNDLING MEDIA; Can shops unbundle media but retain a culture?
15 Dec 1995 | by MICHELE MARTIN
. In an ideal world, most top executives will tell you that the full- service model is best. But the need ...
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The highs and lows of 1995’
15 Dec 1995 | by STEFANO HATFIELD
and Beatrice Dalle in Mercury One-2-One (RIP, sniff)...Beck s (grade A turkey, oven ready), Kronenbourg que ...
NEWS: Media Centre nets Scottish Courage pooled task
08 Dec 1995 | by EMMA HALL
The Media Centre has wrapped up the entire pounds 30 million-plus Scottish Cour-age portfolio by landing the media for all pounds 6 million worth of Scottish and Newcastle brands. The latest appointment covers media planning and buying across major brands such as Becks, Newcastle Brown Ale ...
NEWS: Levi’s to unveil first heroine in new 501 jeans commercial
01 Dec 1995 | by JOHN OWEN
Levi s unveils its first 501 heroine in the latest TV and cinema commercial from Bartle Bogle Hegarty, which breaks on Friday. Ten years after Nick Kamen dropped his trousers in BBH s first Original Jeans spot, launderette , the 16-year-old Russian model, Kristina Semenovskaia, stars ...
SUPPLEMENT: EUROPEAN BRANDS; Europe’s hottest advertisers
01 Dec 1995 | by NICOLE DICKENSON
are reluctant to try new ideas, he says. Jung von Matt s ads for the diesel TDI, the A4 model ... . The commercial for the A4 model is a similar departure from the usual shots of a speeding car accompanied by a sober voice-over extolling the technical merits of the particular model. To illustrate the road ...
NEWS: Agent Provocateur inspires BST-BDDP to create risque ad
24 Nov 1995
with a besuited young businessman walking past the shop. Enticed by a group of sexy models in raunchy ...
NEWS: Sex symbols to star in Delaney Hyundai spot
24 Nov 1995 | by MARGARET HOOD
upmarket. The Lantra will target the upper-middle sector of the market, competing with models ...
SUPPLEMENT: APG CREATIVE PLANNING AWARDS; Sponsored by Reader’s Digest: Grand Prix
24 Nov 1995
, or even to be thought of as Polaroid users. BBH created a model built around the need ...
PRIVATE VIEW
24 Nov 1995 | by JOHN KELLEY
Tuke Art director: John England Director: Run Wrake Animator: Miles Flanagan Model-maker: Steve ...
OPINION: Internal co-operation is the secret weapon of agencies
10 Nov 1995 | by JOHN GRANT
working strategies than with the series model, John Grant claims...Agencies need to recognise the fact that by integrating planning they can achieve more effective working strategies than with the series model, John Grant claims A Campaign leader (27 October ... division of labour. Furthermore, the series model can mean that strategies are developed too early ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
