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SUPPLEMENT: EUROPEAN BRANDS; Europe’s hottest advertisers

are reluctant to try new ideas, he says. Jung von Matt s ads for the diesel TDI, the A4 model ... . The commercial for the A4 model is a similar departure from the usual shots of a speeding car accompanied by a sober voice-over extolling the technical merits of the particular model. To illustrate the road ...

TECHNIQUE: SPONSORSHIP; Good cause better effect

beneficial partnerships. If Midland is the model client , the recipient of its largest donation, Shelter (pounds 180,000 a year), is the model service provider. The brand name, say its marketers, has ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.