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THIS WEEK: Apple overhaul sheds UK post

Europe, Marco Landi. Apple claims the European model will strengthen sales and marketing ...

TECHNIQUE: SPONSORSHIP; Good cause better effect

beneficial partnerships. If Midland is the model client , the recipient of its largest donation, Shelter (pounds 180,000 a year), is the model service provider. The brand name, say its marketers, has ...

ANALYSIS: Driver focus puts Daewoo on right road

with most models less than pounds 10,000, eliminating haggling, hard sell, and the need to shop around ...

 

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