an awareness campaign this week to promote its Masks initiative, which sees 140 clay masks, decorated ...
response campaign backing its fee-charging Additions current account, which is seen as a model for future...Barclays is to return to national TV advertising for the first time in six years with a direct response campaign backing its fee-charging Additions current account, which is seen as a model for future personal banking. The campaign is the first national advertising for the bank since 1991, when ...
, and not just the short-term effect on sales. We have a mathematical model which gives an almost true ...
opportunity. Planning must use and continue to develop evaluation models that reflect the real world, where ...
their existing models. Since leaving London in 1993 to take over at Hamilton Wright in the Cotswolds, O ...
as the next-generation modelling technique, an unbeatably powerful analysis tool. However, they have ... of the Computing Group, says marketing people often can t see what is going on in the neural network model ...
Honda launched its latest Accord model last night (14 March) backed by an pounds 8 million...Honda launched its latest Accord model last night (14 March) backed by an pounds 8 million integrated push through Collett Dickenson Pearce. The television campaign, which broke on the same evening with a 60- second commercial in the centre break of News at Ten, was filmed in a hi-tech car ...
Ian Hayworth looks at the launch of the Audi A8, an aluminium car which has taken 12 years to produce When a car is sold as the best in the world, your mind conjures up images of exotic sports models. The reality is a car built by Audi, more strong and safe than exciting, and made from ...
customers will be able to view different models and colours of cars. Jon Ingall, managing director ...
with Disneyland Paris to offer children free models of Disney characters with every McDonald s Happy Meal ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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