to remove filtersADVERTISING & PROMOTION: CAMPAIGN OF THE WEEK; martini
12 Dec 1996 | by SHARON MARSHALL
three model Jo Guest straddled over a computer game, naked but for her PVC boots, we have a flock ...
Search results for Becks modelling clay
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ADVERTISING & PROMOTION: B&R holds onto Beck’s Bier’
12 Dec 1996
in the development of Beck s Bier would focus on the uncompromising quality of the product. Barker s success in the UK . The new campaign is understood to pitch Beck s as the ultimate premium beer. ...
NEWS: Believe 2 offers dual PR services
28 Nov 1996 | by STEVE BEVAN
- the PR force behind Wonderbra model Caprice Bourret, Tamara Beckwith and Select Models....Event production company The Believe Organisation (TBO) has hived off its publicity division - the PR force behind Wonderbra model Caprice Bourret, Tamara Beckwith and Select Models. The new company, Believe 2, is jointly headed by Michael Christie, managing director of the Believe Organisation ...
ADVERTISING & PROMOTION: BRIEFS
28 Nov 1996
an awareness campaign this week to promote its Masks initiative, which sees 140 clay masks, decorated ...
PUBLIC RELATIONS: Taking pride of place
28 Nov 1996 | by JAMES CURTIS
producers are paranoid about appearing to favour any one manufacturer. He used to be a regular Becks ...
ADVERTISING & PROMOTION: Women ‘fed up’ with sexist ads
28 Nov 1996 | by SHARON MARSHALL
in the role models women look for in ads. Nearly 90% wanted ads to use real women rather than actresses or models. And the beauty industry, which constantly drops older models for younger ones, should note ...
NEWS: Next government must lift public trust says MP
28 Nov 1996 | by HARVEY SMITH
there was a diminution of trust The conference also heard an attack on the traditional model of charity ...
DIARY: Every adman’s dream: sun, sand, posh tottie and the cover of Hello!
28 Nov 1996
Ralph Lauren model. But more than this, he has achieved every adman s dream - to get on the cover ...
CUSTOMER LOYALTY: Keeping tabs on loyalty
28 Nov 1996 | by ROBERT GRAY
models can be created by changing the parameters of existing schemes, such as the level of discounts ... actually work out a predictive model based on real people, says Perkins. We can, for example, look at Midland Bank versus Lloyds versus NatWest using different parameters and model that out ...
CAMPAIGNS: Consumer; Seeing life as a bowl of cherries
28 Nov 1996 | by JOANNA MENDA
dealt with celebrity role models and the Get Fresh Challenge. The campaign generated 20 items ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
