ADVERTISING & PROMOTION: BRIEFS
28 Nov 1996
an awareness campaign this week to promote its Masks initiative, which sees 140 clay masks, decorated ...
fashion shows with the designer as a translator and house model during his student years. When he ...
an awareness campaign this week to promote its Masks initiative, which sees 140 clay masks, decorated ...
. Consolidated also linked up with model agency Models One to run a nationwide search to find the The Face of the Future . The collection was modelled by the five finalists at the Wella Studio on the video release ... Designer Pearce Fionda. The winner was offered a contract with Models One. As a means of creating ...
both product shots and the use of models (Campaign, last week). In fact, there are no solid images ... in February 1995 revealed that many consumers were turned off by ads that showed cosmetics and models ...
using models in its commercials...using models in its commercials The idea of advertising cosmetics without showing the face of a ... used a female role model but one with attitude as well as beauty. The ads, dubbed Joanna , saw ... of not showing a model is that the viewer uses her imagination and empathises with the narrator ...
model presented by every other advertiser in this sector. Naresh Ramchandani and David ...
Boots is to make advertising history by becoming the first company to avoid using models...Boots is to make advertising history by becoming the first company to avoid using models to promote a cosmetics brand. In its pounds 1.5m TV ads for No 7, Boots focuses on colours and their associated moods. The campaign, from St Luke s, breaks next Wednesday and consists of six ads ...
for the visitors. On-stage activities included the finals of the Cosmopolitan/Storm Model Competition ... looks both to professional models and to participants from the audience, whio were also given ...
marred by controversy over US designer pinching the best models, British designers accuse US ...
with the sport. Selectives in a spin Salon Selectives is using British women DJs as role models ... found that women DJs are seen as role models by 12- to 24-year-old females. The creative advertising ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.