to remove filtersNEWS: Collis quits Lowe Bell for NatWest corporate affairs
06 Dec 1996
of over pounds 5 million. Deputy MD David Beck has been promoted to the position of managing ...
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ANALYSIS: financial PR; PR proves its worth in banking’s revolution
13 Dec 1996 | by DANNY ROGERS
. He cites First Direct as a model of good communication: It communicates the two important issues ...
ADVERTISING & PROMOTION: Women ‘fed up’ with sexist ads
28 Nov 1996 | by SHARON MARSHALL
in the role models women look for in ads. Nearly 90% wanted ads to use real women rather than actresses or models. And the beauty industry, which constantly drops older models for younger ones, should note ...
THIS WEEK: Barclays banks on TV ads again
14 Nov 1996 | by PATRICK BARRETT
response campaign backing its fee-charging Additions current account, which is seen as a model for future...Barclays is to return to national TV advertising for the first time in six years with a direct response campaign backing its fee-charging Additions current account, which is seen as a model for future personal banking. The campaign is the first national advertising for the bank since 1991, when ...
SUPPLEMENT: EXHIBITION EFFECTIVENESS AWARDS; EXHIBITORS’ SILVER AWARDS: Best use of exhibition techniques - financial services sponsored by Academy Expo
24 Oct 1996
and symbols in every element of its furnishing, decoration and contents. This was a backdrop to the model village of Phoneham , with some 70 scale models of buildings. It included such details as a river with boats sailing in and out of a dock, and a model train making regular stops at Phoneham station. A fire ...
SUPPLEMENT: EXHIBITION EFFECTIVENESS AWARDS; EXHIBITORS’ SILVER AWARDS: Best individual stand design sponsored by Exhibitgroup
24 Oct 1996
the show house was the model town Phoneham, which visitors could circle in red phone vehicles. Some 100 ...
AMBIENT MEDIA: If it moves put an ad on it
11 Oct 1996 | by DAVID TEATHER
, starts at pounds 20,000 for a conventional shape. A recent Jaguar XK8-modelled balloon came in a ...
THIS WEEK: BRIEFS
10 Oct 1996
for the first class application, plus pounds 50 for each additional class. Virtual models BMW ... place from October 15-27. The system will enable visitors to look around BMW models from every ...
THIS WEEK: BRIEFS
26 Sep 1996
with the sport. Selectives in a spin Salon Selectives is using British women DJs as role models ... found that women DJs are seen as role models by 12- to 24-year-old females. The creative advertising ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
