CAMPAIGNS: Consumer; Seeing life as a bowl of cherries
28 Nov 1996 | by JOANNA MENDA
dealt with celebrity role models and the Get Fresh Challenge. The campaign generated 20 items ...
there was a diminution of trust The conference also heard an attack on the traditional model of charity ...
dealt with celebrity role models and the Get Fresh Challenge. The campaign generated 20 items ...
Anchor s pounds 5m marketing push behind its Anchor Spreadable Butter brand could be under threat by a Customs and Excise ruling which has seen a number of New Zealand Dairy Board (NZDB) executives arrested. The company is in the middle of a television campaign for the brand, modelled ...
. Consolidated also linked up with model agency Models One to run a nationwide search to find the The Face of the Future . The collection was modelled by the five finalists at the Wella Studio on the video release ... Designer Pearce Fionda. The winner was offered a contract with Models One. As a means of creating ...
for success, showing how a well-planned advisory board model can bond agency and client and improve ...
Burnett and BMP DDB. Four major roadside contractors were invited to display their models ...
BAe s Mike Peters second career is one which puts him right at ease Colonel Mike Peters - a man full of military composure - sits next to a model aeroplane which looks rather incongruous in the plush London offices of British Aerospace. Peters is BAe s communications executive, specialising ...
to see them. In fact, Gummer has never exactly been known as the wild man of PR. He is a model ...
Scottish Courage has put its pounds 3m Beck s Bier account up for grabs just two months after its...Scottish Courage has put its pounds 3m Beck s Bier account up for grabs just two months after its agency, Barker s campaign had to be altered after its launch when the European Commission ... of Beck s Bier were untrue. A spokesman for Scottish Courage insisted the campaign had been a ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.