OPINION: Staffing stability is the best way to maintain standards
26 Jan 1996 | by PETER OWEN-JONES
model has been emulated by my own generation which, dissatisfied with what s gone before, has been ...
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NEWS: TBWA Wonderbra posters provoke most newspaper coverage in 1995
26 Jan 1996
TBWA s Wonderbra campaign featuring the model, Eva Herzigova, was the hottest ad story in Britain...TBWA s Wonderbra campaign featuring the model, Eva Herzigova, was the hottest ad story in Britain s newspapers last year. The campaign generated 55 articles, putting it well ahead of any other advertising story in the popularity stakes last year, according to research carried out ...
INTERACTIVE: CASE STUDY/BMW; BMW puts a brave foot forward with a simple solution to selling old cars
26 Jan 1996 | by KAREN YATES
, and he wanted a means of feeding information about the company and its models direct to them ...
FOCUS; MARKETING COMMUNICATIONS: How PR can help brands hatch
26 Jan 1996 | by LEXIE GODDARD
model of the nuclear family. The centre also notes that consumers are becoming more advertising ...
MARKETING MIX: LETTERS; Better by design? Not cheaper...
25 Jan 1996
Effectiveness Awards won by the French model over which Watson enthuses, a Kenwood model was a finalist ...
BELOW-THE-LINE: BRIEFS
25 Jan 1996
with Disneyland Paris to offer children free models of Disney characters with every McDonald s Happy Meal ...
MARKETING FOCUS: All power to the marketers’
25 Jan 1996 | by ANDREW SETH
Lever team read an accurate CV - his own. P s business proposals are a model of respect ...
Stop Press: Lowe Bell brings Power on board
17 Jan 1996 | by ANTONY SAVVAS and LEXIE GODDARD
David Beck....Kate Power, a former divisional director at Ludgate Communications, has joined Lowe Bell Financial as an associate director. Power, who worked at Ludgate for more than seven years, will assist managing director David Beck. ...
Fashion Cafe hires DDA as it grows in size to sixteen
17 Jan 1996 | by REBECCA DOWMAN
November. Susan Hook, international PR director for the fashion cafe - which is backed by models ...
FOCUS: EVALUATION - Realising value in a global standard/An international task force is busy working towards common standards and language for the evaluation industry worldwide. Kate Nicholas reports on the latest developments
17 Jan 1996 | by KATE NICHOLAS
and Glenn Broom s PII model (Preparation, Implementation, Impact) featured in their book Effective Public Relations has become something of a standard on US bookshelves. The PII model looks ... change. An Australian practitioner Jim Macnamara has also proposed a model called MACRO which ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
