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What The Papers Say: McVitie’s falls into the same old age trap

31 Oct 1997 | by IAN DARBY

Standard. Its story added the ageist slant that Lancome had dropped Isabella Rossellini and IMG Models ...

Gillette SensorExcel

06 Jun 1997 | by JULIETTE GARSIDE

of the July issue of Options magazine. The split cover opens to reveal a full length shot of the cover model...of the cover model. IPC claims this is the first time an advertorial has been featured on a front cover using a cover model. The advertorial is part of a new campaign for SensorExcel, which will also use ...

Acquisition: The motives behind Omnicom’s latest buy - Omnicom has had its chequebook out again, this time to buy up Fleishman-Hillard. The move mirrors the approach it has taken to building its advertising agency networks

18 Apr 1997 | by DANNY ROGERS

model for its PR development. He cites three categories of acquisition: the first to create a ...

FOCUS: DESIGN AND PRINT - Catching the eye of the market/Designers and PR people have had to overcome their natural suspicion of each other to adopt the ad agency ethos and develop an integrated approach to design and copy. Wendy Smith reports

21 Mar 1997 | by WENDY SMITH

and art directors and improve their own working practices? The advertising agency model ...

Integration: PR panache provides an advertising bonus - A recent survey revealed that the advertising story has become a staple of the national press’ diet. More companies are realising the benefit of getting PR involved at the outset

31 Jan 1997 | by DANNY ROGERS

. Wonderbra continues to rate highly in news terms. Last year Playtex used previously unknown model Caprice ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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