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Bates gets intimate for Europcar’s pounds 1m push in UK market

models. The company, owned jointly by Volkswagen and the tourism group, Accor, has spent a long ...

THE INTERACTIVE QUESTIONNAIRE IN ASSOCIATION WITH ELECTRONIC TELEGRAPH: Invasive or persuasive: is push technology the most effective way to publicise your message on the Net?

, but are entirely dependent on business models of consumer demand and the revenue that brings them to life ...

Supplement on Public Relations: Media Relatiions - Has anything really changed?/TV and radio channels are mushrooming, and the Internet is reaching all of us. Alison Theaker asks how these changes in the media are also affecting media relations?

. Grunig and Hunt called this the public information model of public relations, and according ...

PROFILE: Chief Yahoo - Jerry Yang Co-Founder YAHOO!

information. There are rivals, of course, with different business models: AOL recently took over CompuServe ...

INTERNATIONAL BUSINESS MEDIA: PUBLISHERS MAKE SENSE OF THE NET - Business titles are using very different strategies in the race to win on the Web. By Alex Games

of the magazine. These different approaches are evidence of a multitude of business models, and some ... to the relentless tread of progress. According to Maidment: No-one has yet got the business model right ...

INTERACTIVE: BEHIND THE HYPE/THE DIGITAL SCENE IN THE US - Are West Coast hotshops really leading a Web revolution?/Digitally, they say the US is two years ahead of the UK. Nigel Morris travelled West to look for the future

economic model and potentially a new political structure would be required. This is, of course, easy ...

THE INTERACTIVE QUESTIONNAIRE IN ASSOCIATION WITH ELECTRONIC TELEGRAPH: Is lack of planning about to stifle the Web? Andrew Walmsley and Paul Simon have to agree to disagree

are those that have been willing to go beyond the banner ad and hence the CPT model. In turn ...

Private View

and plainly written, these ads promote Berlei as the comfortable line in corsetry. The models aren ...

Saatchis drops ’advertising’ tag

communications package from their agencies. Saatchi models and, as well as launching a children ...

CAMPAIGN REPORT: EUROPEAN MEDIA - The ultimate global medicine but is it worth the effort?/Advertisers are asking if the Net is all it’s cracked up to be. John Owen meets the converted to determine its true potential

on, take you to the advertiser s Website. Ingwersen rejects this model for Levi s. Working ...

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