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Aer Lingus targets high fliers with Brighter PR

05 Dec 1997

McGowan and model Pamela Branagan, who are perceived as cosmopolitan and successful. Brighter ...

Editorial: A step in the right direction

05 Dec 1997 | by GRAHAM WILLIAMS, director of external a

, Shandwick does not anticipate a mad rush to buy all five parts of the Step programme. But as model ...

New Labour can show marketers how job’s done

27 Nov 1997 | by WINSTON FLETCHER, chairman, Bozell UK G

As 1997 hangs up its clogs, I m awarding my personal Lion D Or for marketing campaign of the year to - fanfare of trumpets, spotlight fingers Tony and Pete sitting shyly at the back of the hall - New Labour s relaunch. It was a model marketing exercise - though I ll bet a well ...

Falmer turns to PR to add zip to its jeans brand

14 Nov 1997

-in with the Advertising Standards Authority, earlier this year when it used nude models for poster advertisements ...

Media Profile: Getting all the signals right - Philip Dewhurst ensures that Railtrack’s corporate timetable stays on track - Philip Dewhurst, Railtrack

14 Nov 1997 | by ROBERT GRAY

arrived at Railtrack he used a model for measuring media reporting against certain criteria to learn ...

Parris presses for a ’less packaged’ PR approach

07 Nov 1997 | by STEPHEN FARISH

models including former Chancellor Kenneth Clarke, Richard Branson, Swampy the road protester ...

HOBBY HORSE: No variety and little life left on the Spice wagon

06 Nov 1997 | by MIKE HEWITT

-tops on which they were modelled. Great art it ain t, but great pop it certainly is. Don t believe me? Go out ...

Supplement on Public Relations: Media Relatiions - Has anything really changed?/TV and radio channels are mushrooming, and the Internet is reaching all of us. Alison Theaker asks how these changes in the media are also affecting media relations?

06 Nov 1997 | by ALISON THEAKER

. Grunig and Hunt called this the public information model of public relations, and according ...

What The Papers Say: McVitie’s falls into the same old age trap

31 Oct 1997 | by IAN DARBY

Standard. Its story added the ageist slant that Lancome had dropped Isabella Rossellini and IMG Models ...

ADVERTISING & PROMOTION: A marriage of PR and ads - With the boundaries between advertising agencies and PR firms blurring, Patrick Barrett looks at how new agency Renegade plans to break away from tradition

30 Oct 1997 | by PATRICK BARRETT

spectacularly, Playtex s Wonderbra campaign, featuring model Eva Herzigova, secured an estimated pounds 50m ...

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