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Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
Agency: BETC Euro RSCG
Rating: 5.0
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Advertising Communications & Promotion Management. 2nd Edition
01 Feb 1997 | by Rossiter
creativity procedure for commissioning an advertising campaign and a new model of effective creativity ... and Action Objectives (4) Behavioral Sequence Model for Specific Targeting Part 3: COMMUNICATION OBJECTIVES ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
