New Labour can show marketers how job’s done
27 Nov 1997 | by WINSTON FLETCHER, chairman, Bozell UK G
As 1997 hangs up its clogs, I m awarding my personal Lion D Or for marketing campaign of the year to - fanfare of trumpets, spotlight fingers Tony and Pete sitting shyly at the back of the hall - New Labour s relaunch. It was a model marketing exercise - though I ll bet a well ...



