11 Dec 1997
| by LISA CAMPBELL
Girl.
She s toured with U2, modelled cyberfashions for top designers, launched
her own ...
31 Oct 1997
| by HARRIET GREEN
. The integrated campaign, which spans TV, radio and
direct mail, introduces two bungling detectives, Beck ...
30 Oct 1997
| by MIKE HEWITT
information. There are rivals, of course, with different
business models: AOL recently took over CompuServe ...
17 Oct 1997
| by HARRIET GREEN
relevant to customers. It features a private investigator, Beck, and his
side-kick, Walker, who use ...
is bored and goes to the shop to get a coffee. Meanwhile, Beck
practises his arrest technique, snarling ...
.
We re on surveillance, Beck snaps.
As the pair shut the boot of the car, the subject ...
16 Oct 1997
| by MICK BUCKLEY, Senior vice-president for
,
would say it is white and square. However, there is little doubt that
Apple s new model makes you sit ...
25 Sep 1997
| by DANNY ROGERS
NetCommerce, the online retailer, is seeking an agency to handle
the six-figure launch of its latest service, Games Direct, which goes
live in November.
Based on a similar model to a mail order record club, Games Direct will
offer new release CD-ROM games after a one-off membership fee ...
17 Jul 1997
| by AMANDA RICHARDS
the
strapline Great Western - we re building the model railway .
Davies Baron, a UK catalogue and retail ...
16 May 1997
| by JOHN TYLEE
execution
uses the same model as the first poster and has the strapline, If I
want something rough ...
02 May 1997
| by CLAIRE BEALE
the
traditional networked agency model.
...
02 May 1997
| by MAIRI CLARK
content providers are going to hold
out against that model.
I certainly don t want to have ...