Grey pursues sexy theme for Lee
31 Jan 1997 | by KAREN YATES
, MediaCom. Art directed by Mallie Bandaranaike and written by Lisa Beck, the film targets a core ...
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PICK OF THE WEEK: Volkswagen Sharan
31 Jan 1997 | by CHRIS CLARK
to agree that this one positively yodels. Copywriter Mike Boles, art director Jerry Hollens, model...Hollens, model-maker Gavin Lindsey. ...
CLIENT OF THE WEEK: Sports fan finds niche at Nike - Jonathan Nye’s marketing skills are let loose on the brand, Richard Cook says
31 Jan 1997 | by RICHARD COOK
regarded as model examples of their type. But then Bass operates more than 50 different brands. Nike ...
Judge and Jury: Museum aims for new fans with fare for the common man - If the London Museum wants to reach new audiences with its new gallery, it must first grasp the attention of the tabloids as well as the broadsheets, says Jane Howard, managing direct
31 Jan 1997 | by JANE HOWARD, managing director of Jane
model of two Hackney streets under threat from developers and populated by squatters ...
DIRECT: ON THE RECORD - Iain Ferguson
31 Jan 1997 | by MICHELE MARTIN
the most mature promotional marketing industry in Europe and we want to encourage our model as a ...
Integration: PR panache provides an advertising bonus - A recent survey revealed that the advertising story has become a staple of the national press’ diet. More companies are realising the benefit of getting PR involved at the outset
31 Jan 1997 | by DANNY ROGERS
. Wonderbra continues to rate highly in news terms. Last year Playtex used previously unknown model Caprice ...
PRIVATE VIEW
31 Jan 1997 | by MIKE COZENS, creative director of Young
DDB Copywriter: Mike Boles Art director: Jerry Hollens Model-maker: Gavin Lindsey Exposure ...
Design Choice: Ducati
30 Jan 1997 | by PETE BRADY, Chief executive Clearwater
models by providing just two pots , offering a displacement of 916cc. Extensive use of carbon fibre...models by providing just two pots , offering a displacement of 916cc. Extensive use of carbon fibre ... -second quicker than the previous model. Pull off that stunt every day and after a week you ve saved three ...
Marketing Mix: Nimble ad men reach for the sky
30 Jan 1997 | by CONOR DIGNAM
. Not only has the agency relaunched Nimble with ads starring a 90s Maggie , Dutch model and law student ...
Special Report on DRTV & Telemarketing: Revolutionary, direct, action
30 Jan 1997 | by DAVID STUBLEY
like Virgin and Daewoo, fast on their feet and happy to challenge the accepted model of marketing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
