Return to Firefly cuts PR spend for Compaq
26 Sep 1997 | by IAN DARBY
of specific product features on Compaq models. Red will continue to work on an ad-hoc basis ...
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CAMPAIGN DIARY:
26 Sep 1997 | by IAIN JACOB, BORIS KATZ, and RICHARD COO
-spotting at the modelling agency across the mews. Not, we hasten to add, that they are a bunch of wasters. It s just...It was awfully quiet down at Partners BDDH s swanky new offices in upmarket Fitzrovia last week. Leslie Butterfield had time to polish his Ferrari and the rest of the office lounged on the roof totty-spotting at the modelling agency across the mews. Not, we hasten to add, that they are a bunch of wasters. It s just ...
THE LAUNCH OF MINDSHARE: JWT and O&M end speculation by confirming media merger details - This week the WPP-owned media divisions of J Walter Thompson and Ogilvy & Mather confirmed they were merging to create MindShare. Anna Griffiths talked t
26 Sep 1997 | by ANNA GRIFFITHS
When the merger was first mooted, Mandy, you appeared to be against it. What s changed your mind? MP My resistance to the merger arose when the model being discussed was a buying organisation because it was absolutely the wrong model for the time. What gives me most pleasure is how much more ...
CAMPAIGN REPORT: EUROPEAN MEDIA - We’re all internationalists now Campaign asked two specialists to comment on the pros and cons of the European media and buying houses going for volume.
26 Sep 1997 | by IAIN JACOB, BORIS KATZ, and RICHARD COO
on the old models that provide comfortable numbers is not only inefficient, it s a mug s game ... hear the term international used as if it means everywhere but here. This is the old model, about ... offering. European media has been developing in a very different way from the agency model: power ...
HEADLINER: Beeb’s supermum shows the way to launch a women’s title - Gillian Laskier is ready to tackle cosy family values as Anna Griffiths finds out
26 Sep 1997 | by ANNA GRIFFITHS
models in expensive gowns. There will be down-to-earth clothing that can be easily bought ...
CAMPAIGN INTERNATIONAL: INTERNATIONAL GALLERY
26 Sep 1997 | by DAMIAN LANIGAN
of an idea, through to the finished model. Destined to run in nine countries, the television commercial ...
CAMPAIGN REPORT: EUROPEAN MEDIA - The ultimate global medicine but is it worth the effort?/Advertisers are asking if the Net is all it’s cracked up to be. John Owen meets the converted to determine its true potential
26 Sep 1997 | by JOHN OWEN
on, take you to the advertiser s Website. Ingwersen rejects this model for Levi s. Working ...
FOCUS: PHOTO LIBRARIES - News images in an instant/Photography has entered the digital age and picture libraries have a choice to make in the way they take and send photographs. Katrina Dunbar reports
26 Sep 1997 | by KATRINA DUNBAR
quality models like the Nikon AP Kodak used by PA s chief photographer Adam Butler cost around pounds 10 ...
FOCUS: MARKET RESEARCH - A sharper focus on public opinion/It used to be just a penny for your thoughts, but these days those same ideas are proving invaluable for uncovering consumer trends and perceptions Mary Cowlett looks at the growing use of focus g
26 Sep 1997 | by MARY COWLETT
, Jamie Redknapp and goalkeeper turned model David James. Local sports celebrities also included ...
Garrard press campaign
25 Sep 1997 | by LISA CAMPBELL
press campaign. The ads through M beautiful heads , crowned with Garrard jewellery. All of the models...Garrard, The Crown Jewellers, scoured the streets of London for women to appear in its latest press campaign. The ads through M beautiful heads , crowned with Garrard jewellery. All of the models selected were non-professional and were chosen to reflect the traditional jewellers new contemporary ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
