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NEW MEDIA: Mini plans web drive

, which will focus on the new Mini model currently codenamed R50, will go live in the first quarter ...

CAMPAIGN INTERACTIVE: BEHIND THE HYPE/PROCTER & GAMBLE - P&G looks beyond banner ads to boost its web presence. The company is emerging as something of a leader as advertising on the net matures. By Alasdair Reid

are looking at them more from a direct marketing model and not from a traffic-driving perspective ...

on familiar models of working. By Richard Cook

for the traditional ad agency model, not least that they have to convince their young creatives that sometimes ... at the moment is a TV production model, where they get to keep their position as the brand guardian ... . At the other end of the spectrum from the TV production model lies the likes of Bates Interactive ...

DIARY: Choristers breaking into snow business hope it’ll be all white on the night

scale model of the cathedral along with the expedition in an attempt to attract offers of snow from ...

CAMPAIGN REPORT ON NEW MEDIA: Measuring the net - How can clients judge if their advertising on the internet is working, and how should media owners charge for it? Tim Woolgar investigates

and over-reliant on the model established by traditional media. There are good arguments for CPM ... much more capable than traditional media - why apply traditional payment models? Antony ... use the CPM model, especially for our prime banner at the top of the page. With the less obvious ...

CAMPAIGN REPORT ON NEW MEDIA: Brand vehicle versus DM tool - Is the internet best used to increase brand recognition, or as a direct marketing tool to consumers? Karen Yates reports on two different responses to website technology

to its own database, Peugeot can also list live prices for each model on the net. In short, it can ... -linked approach was the launch of Peugeot s new model - the 206 - officially unveiled at the Motor Show ... to point out that it is strongly branded. It has a number of pages devoted to specific models ...

CAMPAIGN REPORT ON NEW MEDIA: Web Audit - Over the past year, the internet industry has grown up rapidly as closures and takeovers prevail. Richard Lord takes stock of developments and asks if a US invasion will be successful

growth. They worked out a business model before we did. The decision we made to go ... practices and business model than with the brands owned by that company. The internet provides an extension to a company s business model, and to understand the full implications of this fact requires ...

NEW MEDIA: Dulux appoints Traffic for web sites overhaul

address. The site is expected to have models of houses in which users can try out various colour ...

NEW MEDIA: Sex leads the way

-to-use and secure payment systems, faster graphics, database management, new network marketing models ...

NEW MEDIA: Vauxhall boosts internet spend

interAction, said: We want to develop marketing models that show a clear return on interactive investment ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.