Search results for Becks modelling clay

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MARKET RESEARCH: Combined strengths - Direct marketing and market research are moving ever closer together, as marketers merge the best techniques from each sector. Louella Miles reports

03 Dec 1998 | by LOUELLA MILES

by Research International and OgilvyOne. The tool is based on a new Research International model ... s clients, including American Express, BT and Boots, the model allows marketers to get a much fuller ...

First Direct banking goes mobile

19 Nov 1998 | by IAN DARBY

mobile phone models that can be programmed remotely, allowing customers to receive the service ...

MEDIA CASE STUDY: HELP THE AGED

12 Nov 1998 | by BINNUR BEYAZTAS

services. Though donations are currently only trickling in, Maddy Clay, the charity s direct marketing ...

CAMPAIGN REPORT ON NEW MEDIA: Brand vehicle versus DM tool - Is the internet best used to increase brand recognition, or as a direct marketing tool to consumers? Karen Yates reports on two different responses to website technology

30 Oct 1998 | by KAREN YATES

to its own database, Peugeot can also list live prices for each model on the net. In short, it can ... -linked approach was the launch of Peugeot s new model - the 206 - officially unveiled at the Motor Show ... to point out that it is strongly branded. It has a number of pages devoted to specific models ...

CAMPAIGNDIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

23 Oct 1998 | by CHRIS BARRACLOUGH

. The 1968 model takes the prominent role but I m not sure how much it will mean to Mr and Mrs Leighton ...

Barclays tailors mail

17 Sep 1998 | by STEVE BELL

must work around our model. One of the most common complaints among bank customers ...

DIRECT MARKETING: Direct potential - Direct marketing appears to be in its ascendancy as it is taken more seriously as a creative discipline. Robert Gray looks at the results of a recent ISBA survey and warns that ad agencies should take heed

03 Sep 1998 | by ROBERT GRAY

had from ad agencies. The new model for direct-marketing agencies is going to be very like ...

LIVE ISSUE/DM HOTSHOPS: Direct start-ups take on above-the-line agencies - AIS is a brand-focused DM agency - and it’s part of a trend By Eleanor Trickett.

28 Aug 1998 | by ELEANOR TRICKETT

the volume-driven models and get creative. While details about AIS are scant - the partners ...

AGENDA: How DM agencies have come of age - The recent launch of a direct-marketing agency has signalled a mini revolt against close relations with advertising-agency brothers. Robert Dwek reports on a new DM shop with an independent streak

27 Aug 1998 | by ROBERT DWEK

in this way. All models seem to be perfectly legitimate, he says, citing the diverse business ...

BUSINESS-TO-BUSINESS IT: Direct connections - Direct sales, branding, PR and the internet are transforming marketing in business-to-business IT. Fran Littlewood reports

27 Aug 1998 | by FRAN LITTLEWOOD

and take note. Dell operates a cheaper sales model which is attractive to an IT-literate corporate ... and tailoring its marketing activities accordingly. Dell s direct model enables it to do this, he ... sales model spend and hope in terms of their marketing budget, he says. Another company keen ...

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