EDITORIAL: IPG media tie-up keeps an eye on risk of conflict
13 Nov 1998 | by STEFANO HATFIELD
the saliency of its separate brands. Not for them the WPP MindShare model of full merger. IPG appears to have ...
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MEDIA: CREAM - AN EXPERT’S VIEW - Andy Morley is singularly unimpressed with Cream, a wannabe lads’ magazine
13 Nov 1998 | by ANDY MORLEY, a Kiss FM account executiv
bit ropey. Cream is Loaded s downmarket little brother. FHM gives you scantily clad models ...
CAMPAIGN CRAFT: WCRS’s BMW ad scoops top craft award
13 Nov 1998 | by EMMA HALL
won the best model-making award as well as being shortlisted for production design, video post ...
ANALYSIS: THIS WEEK’S BIG QUESTION - Should gay ministers be open about their sexuality?
13 Nov 1998 | by HARRIOT LANE FOX
Speculation over ministers sexuality has recently filled the media. DAVID ALLISON - OutRage Yes, I think they should in that sexuality is an issue at the moment. The more open they are about it the more they represent a role model for other people. Being openly gay does ...
True Opposition will tame this Government and relight Tory fire
13 Nov 1998 | by BERNARD INGHAM
present messenger, Gregor Mackay and replacing him with a more expensive model. So far Andrew Neil ...
SCOTLAND: Break Across the Border - Scotland’s Leith Agency recently won a prestigious Honda contract, ahead of strong Europe -wide competition. Has this set a precedent? Harriet Green takes the temperature up north
13 Nov 1998 | by HARRIEET GREEN
, and the incumbent, CDP - to land the pan-European launch of a major Honda model (Campaign, 4 September). The win ...
MEDIA CASE STUDY: HELP THE AGED
12 Nov 1998 | by BINNUR BEYAZTAS
services. Though donations are currently only trickling in, Maddy Clay, the charity s direct marketing ...
AGENDA: The once and future Rover - Rover has appointed a new marketing chief to help turn around its fortunes as it prepares for the launch of the R75. Lucy Barrett reports on how one of Britain’s best known brands is trying to win a place back i
12 Nov 1998 | by LUCY BARRETT
this will change with its new model, the R75. Sanders, who will be in charge of an advertising budget ... and focused - The Ultimate Driving Machine . Clearly BMW s marketers have been helped by steady model ...
MARKETING FOCUS: Don’t mention recession - Despite negative forecasts, strong evidence exists that businesses investing in their brands can beat the recession. Alex Benady reports
12 Nov 1998 | by ALEX BENADY
that economic models are only useful for extrapolating what has gone before and cannot cope with radical ...
OUTDOOR MEDIA: Poster persuasion - The turnaround in the fortunes of the outdoor sector has been dramatic. Andy Fry looks at why it is attracting greater ad spend than ever before
12 Nov 1998 | by ANDY FRY
POSTAR, and by TDI s own research models BUSADS and TRAC. These are reinforced by clients studies ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
