MEDIA: RADIOWATCH - The monthly analysis of radio recall in association with Emap on air
19 Dec 1998 | by IAN DARBY
the various benefits of Tiny Computers over other unnamed high street models. Two FMCG brands make ...
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Ford chief quits for Renault role
19 Dec 1998 | by LUCY BARRETT
s successor to its best-selling model, the Escort. In July, Ford realigned its pounds 200m European ...
Audi continues yuppie theme
18 Dec 1998 | by FRANCESCA NEWLAND
of near-identical models surrounding him. The man then refuses a lift from his more low-key companion ...
MEDIA CHOICE: ITV2
17 Dec 1998 | by MARK PATTERSON, Managing Director, BJK&
with my 48-hour test drive of ITV s shiny new model. The team has been very smart by threading ...
NEW MEDIA: Mini plans web drive
17 Dec 1998 | by BINNUR BEYAZTAS
, which will focus on the new Mini model currently codenamed R50, will go live in the first quarter ...
MARKETING MIX: Brand manager of the week
17 Dec 1998 | by JANE BAINBRIDGE
the photographs! Who is the business person you most admire? I don t really have a role model, but I ...
MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year
17 Dec 1998 | by JANE BAINBRIDGE
s European ad account for its Fiesta and Ka models from Ogilvy s history - most of it coming in October ... Captain Birds Eye walk the plank after 30 years of sea-faring to bring in a younger sexier model ...
PRIVATE VIEW
11 Dec 1998 | by PATRICK COLLISTER
have feet of clay. Here s an ad that substitutes a real idea for Jeremy Clarkson listing ...
Diary: Guest required no cash for flaunting DVDs for Warner
11 Dec 1998 | by JULIETTE GARSIDE
Peter Noble PR, who were hired by Warner Home Video to promote digital versatile disks (DVDs) in April, have been trying hard to attract tabloid publicity for the product. The agency s MD Peter Noble had the bright idea of hiring page three model Jo Guest to help with the October launch ...
CAMPAIGNS: TA unit battles for survival - Lobbying
11 Dec 1998 | by SUZAN LEAVY
men). This was held up as a model of how to implement cost-cutting measures while retaining ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
