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MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

17 Dec 1998 | by JANE BAINBRIDGE

s European ad account for its Fiesta and Ka models from Ogilvy s history - most of it coming in October ... Captain Birds Eye walk the plank after 30 years of sea-faring to bring in a younger sexier model ...

Going green: Corporates are bowing to public opinion and greening up their acts

11 Dec 1998 | by STEPHANIE FRANCE

in electricity use and a 36 per cent reduction in detergent use, compared to previous models. Even ...

CAMPAIGN MEDIA AWARDS 1998: The Channel 4 Award - Best Use of Television and/or Cinema - Brita

27 Nov 1998

programmes and then end breaks. An econometric model was designed so that local stockists could prepare ...

CAMPAIGN MEDIA AWARDS 1998: Best Use of Mixed Media - Avanti, the relaunch of sex

27 Nov 1998

included affiliations with the Avengers movie, sponsorship of the Big Breakfast s find me a model ...

CAMPAIGN INTERACTIVE: BEHIND THE HYPE/PROCTER & GAMBLE - P&G looks beyond banner ads to boost its web presence. The company is emerging as something of a leader as advertising on the net matures. By Alasdair Reid

27 Nov 1998 | by ALASDAIR REID

are looking at them more from a direct marketing model and not from a traffic-driving perspective ...

Diary: Model MD features in Craigie Taylor’s Rockport campaign

20 Nov 1998 | by JULIETTE GARSIDE

legend, now a model. And Hastings has a third string to his bow. Quite by coincidence, he also ...

STOP PRESS: Select Model Management hires Exposure

13 Nov 1998 | by SOPHIE BARKER

Select Model Management has selected Exposure to handle its PR after parting company with its...Select Model Management has selected Exposure to handle its PR after parting company with its previous agency, Panic (PR Week, 6 November). Exposure will promote models on Select s books, including Helena Christensen and Stella Tennant. ...

Select Model Management

06 Nov 1998 | by SIMON ELLERY

Select Model Management, one of the three largest model agencies in the UK, is looking for a new...Select Model Management, one of the three largest model agencies in the UK, is looking for a new ... on promoting its celebrity clients including socialite Tamara Beckwith, and models Caprice and Emma B. Select has shortlisted two PR agencies for the task of promoting it to models, clients and fashion ...

THE BROADROOM PLAYERS: KAREN GUERRA - Colgate Palmolive formed the biggest ever global advertising alliance with Y&R in 1995, which its UK general manager likens to a marriage. She tells Claire Beale how she views it

30 Oct 1998 | by CLAIRE BEALE

research - which will be used to model the impact of each area of the marketing mix. According to Guerra ...

CAMPAIGN POSTER ADVERTISING AWARDS 1998: The Maiden Outdoor Advertising Award - Best Grocery, Soft Drinks or Household Poster

16 Oct 1998 | by STEFANO HATFIELD, Editor of Campaign

: David Mackersey Copywriter: Siggi Halling Photographer: Chris Frazer-Smith Model Maker: Gavin...-Smith Model Maker: Gavin Lindsay Outdoor Specialist: Concord Printer: Jordisons ...

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