to remove filtersCAMPAIGNS: Launching Lara as a market icon - Product Launch
29 May 1998 | by NICOLA TYRRELL
. Meanwhile, Eidos selected a real-life model in the form of Rhona Mitra to pose as Lara for fashion shoots ...
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Directors leave Weber to launch Rainier Limited
04 Sep 1998 | by BERNARD INGHAM
. Waddington said: PR agencies entrust the bulk of client programmes to junior staff. Our business model ...
Compaq seeks first in-house PR
13 Mar 1998 | by IAN DARBY
s worldwide model of outsourcing all its PR work, with Firefly acting as its PR agency in the UK. To date ... first step toward the direct selling model adopted by rivals Dell Computer and Gateway 2000 ...
FOCUS: CYBERMARKETING - Calling for a lightning reaction/The internet and related technological advances can create almost as many problems for PR practitioners as they solve. Tom Dawn reports
06 Mar 1998 | by TOM DAWN
are witnessing accelerating changes in traditional markets, fuelled by new firms, new on-line business models ... :// www.shell.co.uk), designed with Hill and Knowlton. Shell International also includes a model ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
