to remove filtersCAMPAIGN MEDIA AWARDS 1998: Best One-Off Stunt - The daring exploits of an eight-foot sausage
27 Nov 1998
be gay for a year by sending along a Playtex model to test his resolve. This tied in with three ...
Search results for Becks modelling clay
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MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year
17 Dec 1998 | by JANE BAINBRIDGE
s European ad account for its Fiesta and Ka models from Ogilvy s history - most of it coming in October ... Captain Birds Eye walk the plank after 30 years of sea-faring to bring in a younger sexier model ...
CAMPAIGN MEDIA AWARDS 1998: Best Use of Mixed Media - Avanti, the relaunch of sex
27 Nov 1998
included affiliations with the Avengers movie, sponsorship of the Big Breakfast s find me a model ...
CAMPAIGN CRAFT SECRETS: Technical wizardry brings food to life in Bacofoil animation. Jaffe Keating found giving food human qualities was a hard task. By Mairi Clark
13 Nov 1998 | by MAIRI CLARK
was Bacofoil s home economics expert who decided it would be more hygienic and believable to use food models ... models of two potatoes, a piece of cheese, an oven-ready chicken and two pieces of fish as well ...
CAMPAIGN REPORT ON NEW MEDIA: Brand vehicle versus DM tool - Is the internet best used to increase brand recognition, or as a direct marketing tool to consumers? Karen Yates reports on two different responses to website technology
30 Oct 1998 | by KAREN YATES
to its own database, Peugeot can also list live prices for each model on the net. In short, it can ... -linked approach was the launch of Peugeot s new model - the 206 - officially unveiled at the Motor Show ... to point out that it is strongly branded. It has a number of pages devoted to specific models ...
ITC clears JWT spot for Colman’s
30 Oct 1998 | by CLAIRE BEALE
of the performance of other vacuums and the superiority of the Dyson model. The ITC ruled that the ad should ...
MEDIA: Becks signs C4 drama deal
29 Oct 1998 | by RICHARD BRITTON, Former media director
Scottish Courage is investing pounds 2m in making its Becks Bier brand the first continuous...Scottish Courage is investing pounds 2m in making its Becks Bier brand the first continuous ... two years, as Scottish Courage seeks to raise Becks profile among 18- to 34-year-old men ... into joint promotions and the sponsorship also includes a brand presence for Becks on Channel 4 s off ...
Euro’s Wonderbra girl hits UK
16 Oct 1998 | by KAREN YATES
relationship with the World Cup football star, Christian Karambeu, as she is for her career as a model ... and featured the model Eva Herzegova, who, like her new successor Sklenarikova, comes from Eastern Europe. ...
’Sisters of Murphy’s’ help BBH reposition beer brand
09 Oct 1998 | by ELEANOR TRICKETT
of the US TV series, Central Park West. She features alongside the model, Phillippa Lett, who has ...
SALES PROMOTION: Do’s and Don’ts of sales promotion - What makes a winning promotion? Experience of past campaigns is as good a guide as any. Holly Acland offers several pointers
17 Sep 1998 | by HOLLY ACKLAND
whether you are in China or the UK. Shell is using die-cast Classic Ferrari model cars ... best for them. We won the pitch because we had developed a model by which each promotion could ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
