to remove filtersCAMPAIGNS: TA unit battles for survival - Lobbying
11 Dec 1998 | by SUZAN LEAVY
men). This was held up as a model of how to implement cost-cutting measures while retaining ...
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MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year
17 Dec 1998 | by JANE BAINBRIDGE
s European ad account for its Fiesta and Ka models from Ogilvy s history - most of it coming in October ... Captain Birds Eye walk the plank after 30 years of sea-faring to bring in a younger sexier model ...
Going green: Corporates are bowing to public opinion and greening up their acts
11 Dec 1998 | by STEPHANIE FRANCE
in electricity use and a 36 per cent reduction in detergent use, compared to previous models. Even ...
system that may replace the outmoded ABC1 model
03 Dec 1998 | by GILL UPTON
of who wants the clients products, and then prepare a precise model, is a sophisticated exercise ...
CAMPAIGN DIARY: Smells like teen spirit
27 Nov 1998 | by MAIRI CLARK
. To raise some cash for the appeal, the agency advertised internally for a model to star in the ad ...
CAMPAIGN MEDIA AWARDS 1998: Best Use of Mixed Media - Avanti, the relaunch of sex
27 Nov 1998
included affiliations with the Avengers movie, sponsorship of the Big Breakfast s find me a model ...
CAMPAIGN INTERACTIVE: BEHIND THE HYPE/PROCTER & GAMBLE - P&G looks beyond banner ads to boost its web presence. The company is emerging as something of a leader as advertising on the net matures. By Alasdair Reid
27 Nov 1998 | by ALASDAIR REID
are looking at them more from a direct marketing model and not from a traffic-driving perspective ...
CAMPAIGNS: Edinburgh hits out at the racists - Local Government PR
20 Nov 1998 | by NICOLA TYRRELL
Equality, and it is now recognised as a best practice model for other European cities. The council ...
ANALYSIS: THIS WEEK’S BIG QUESTION - Should gay ministers be open about their sexuality?
13 Nov 1998 | by HARRIOT LANE FOX
Speculation over ministers sexuality has recently filled the media. DAVID ALLISON - OutRage Yes, I think they should in that sexuality is an issue at the moment. The more open they are about it the more they represent a role model for other people. Being openly gay does ...
True Opposition will tame this Government and relight Tory fire
13 Nov 1998 | by BERNARD INGHAM
present messenger, Gregor Mackay and replacing him with a more expensive model. So far Andrew Neil ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
