to remove filtersSiemens strikes high street deal
22 Oct 1998 | by DANNY ROGERS
for the first time in the UK this year following a deal with Comet. Siemens latest PC model, the Xpert ...
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MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year
17 Dec 1998 | by JANE BAINBRIDGE
s European ad account for its Fiesta and Ka models from Ogilvy s history - most of it coming in October ... Captain Birds Eye walk the plank after 30 years of sea-faring to bring in a younger sexier model ...
HOTLINE
25 Sep 1998 | by EMMA HALL
Rover s latest Discovery model. The ads for the car, which launches next week but doesn t go on sale ...
COMPUTER REPORT: The Web Insiders - Four of the biggest online computer spenders discuss their strategy and offer insights into the potential of net advertising. By Robert Dwek
04 Sep 1998 | by ROBERT DWEK
GATEWAY 2000 - UK web site: www.gateway2000.co.uk Gateway claims to have beaten Dell on to the net with its direct sales model and delightfully named configurator . This is a jazzy piece ... model than many other brands, so the purpose of our banner ads is to generate awareness ...
Apple follows ’think different’ with push for new iMac model
28 Aug 1998 | by ELEANOR TRICKETT
Apple Computer is backing the launch of its futuristic iMac personal computer with a dollars 100 million global campaign through the US-based agency, TBWA Chiat/Day.
BUSINESS-TO-BUSINESS IT: Direct connections - Direct sales, branding, PR and the internet are transforming marketing in business-to-business IT. Fran Littlewood reports
27 Aug 1998 | by FRAN LITTLEWOOD
and take note. Dell operates a cheaper sales model which is attractive to an IT-literate corporate ... and tailoring its marketing activities accordingly. Dell s direct model enables it to do this, he ... sales model spend and hope in terms of their marketing budget, he says. Another company keen ...
FIELD MARKETING: Roving ambassadors - Field marketers can promote brands in shops and gather first-hand intelligence. Ken Gofton went on the road with Ellert Retail Services
06 Aug 1998 | by KEN GOFTON
. But there is a lot of interest in a new dual-band model. This has a number of special features, including a ... , displaying the new model that the staff have just praised. It s a triumph. She produces a camera ...
INFORMATION TECHNOLOGY: Upgrading the marketing drive - IT marketers are failing to take advantage of their own strengths in building their brands, according to research by The Banner Corporation Fran Littlewood reports.
18 Jun 1998 | by FRAN LITTLEWOOD
hand in with smaller firms, up from 9% to 12%. The direct-sales model is becoming more ...
STOP PRESS
04 Jun 1998 | by DANNY ROGERS
. The service sends details of football scores, team information and top scorers to models able to support ...
CAREERS: Comment - Field marketing is essential for new technology
21 May 1998 | by RICHARD THOMPSON
is face-to-face. It s a rare customer who asks for a mobile phone by model and specification ... in persuading the customer to purchase. This turns the traditional promotional model on its head ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
