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Lowes launches debut work for Diesel brand

30 Jan 1998 | by HARRIET GREEN

such as gardening and car equipment, with models wearing Diesel clothes. The denim campaign, which ...

FOR THE RECORD

30 Jan 1998 | by ALASDAIR REID

manufacturer s Avensis model, by using Laser s links with its parent company, Granada Group, to promote ...

OPINION: MILLS ON MARKETING

30 Jan 1998 | by DOMINIC MILLS

people buying a car really think Yes, I must own a Nissan, so let s see what they make in my model ...

CAMPAIGNS: It’s pink faces all around for Barbie - Brand Awareness

30 Jan 1998 | by MARY COWLETT

-life Barbie model. Results In the UK, the event gained press interest from the Times, Daily Mail ...

INTERNATIONAL: Ted Turner’s marriage guidance allows the Time Warner odd couple to find happiness - Time and Warner have put their differences aside, and it’s about time too. Report by Alasdair Reid

30 Jan 1998 | by ALASDAIR REID

-confessed contrarian Turner has been a model team player and has almost single-handedly reinvigorated the company ...

GAY MEDIA REPORT: ADS - A GAY-FREE ZONE/Although positive portrayals of gay life have reached the mainstream, the media have yet to lose their homophobia, Peter Tatchell says

30 Jan 1998 | by PETER TATCHELL

Skunk Anansie, and MPs such as Chris Smith, gay role-models make it easier for people to accept ...

THE KINGS OF MADISON AVENUE: John Wren - In the first of a series of interviews with the top names in US advertising, Caroline Marshall talks to the new head of Omnicom

30 Jan 1998 | by CAROLINE MARSHALL

. Unprompted, he points to Carat as a model of excellence: In four or five years, there will be three ...

Database update

29 Jan 1998 | by PATRICK BARRETT

Database marketing practices are set to change following the formation of an alliance between Equifax, Berry Consulting and NOP Research Group. Marketers will now have access to individual and household characteristics modelled on market research information for industry-specific marketing ...

MEDIAWATCH

29 Jan 1998 | by RAYMOND SNODDY

to the fact that it had replaced its entire model range in one go. The TV ad aims to stress Daewoo ...

FIELD MARKETING: Continental drift - UK field marketers are rushing to set up abroad as the call for pan-European networks grows. Rachel Miller reports

29 Jan 1998 | by RACHEL MILLER

-way, says Stratton. CPM s German partner, PPD, is proving to be an interesting role model in terms ... of thousands of cars overnight to promote the launch of a new model. If you have a group of people doing ...

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