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Campaign Hall of Fame: Chairman’s comment

20 Dec 1999 | by JOHN WEBSTER, Chairman Of The Jury

of the internet, became the first site to model its business around advertising and sponsorship, and it still ...

MEDIA SPOTLIGHT ON: CABLE TV - Telewest and Flextech line up for vertical integration game. A merger made in heaven or a mis-match? Alasdair Reid ponders the alliance

17 Dec 1999 | by ALASDAIR REID

merely the faint aftershock of decisions taken in a far bigger global game. Business models are replaced...merely the faint aftershock of decisions taken in a far bigger global game. Business models ... kissing cousins. But the main point is that, when it comes to structural models, Europe appears ... to any distribution channel - fit with a vertical integration model? Paul Longhurst ...

News Corporation and online health service in dollars 1bn deal

13 Dec 1999 | by LEXIE GODDARD

venture. News Corp president and CEO Peter Chernin said the deal reversed the established model ...

M&C Saatchi picks up SF Cody ad campaign

10 Dec 1999 | by JOHN TYLEE

of gifting. I believe that its clicks and mortar model will be a huge success. SF Cody, named ...

Luci Rathan leaves magazines for top role at Cardguide

06 Dec 1999 | by RACHEL MINTER

of advertisers which include Beck s, Chanel and Harvey Nichols and a turnover of more than pounds 1million ...

Dot.com outdoor spend hits pounds 13m

06 Dec 1999 | by JONAH BLOOM

it will be harder to predict than other sectors. If a car manufacturer is producing a new model, you know when ...

100 Marketing Moments: The 20th century saw the birth of modern marketing, Jane Bainbridge charts some historic landmarks through the decades

02 Dec 1999 | by JANE BAINBRIDGE

- Henry Ford opens the way for mass production cars as his Model T starts rolling off the production ...

TELEMARKETING: Call centres must adapt their ways - James Curtis identifies the four key challenges facing the telemarketing industry

02 Dec 1999 | by JAMES CURTIS

customer contact centres - perhaps even with agents linked up to work from their homes. If this model can ...

BMP Interaction nets VW planning and buying brief

29 Nov 1999 | by MARK TUNGATE

cars online is changing rapidly and the internet will play a critical role in the new business model. ...

200 for 2000: Top 20 Design Agencies - Millennium drives a focus on design - The new millennium is making UK business think hard about its image and branding. This new interest in corporate image is fuelling a boom in design

25 Nov 1999 | by MICHAEL EVAMY

the Enterprise IG sub-group. The Lighthouse Group, with former Fitch chief executive Martin Beck now installed as president, plans to push the Fitch role model in overseas markets. We want to see how big we can make the design world, said Beck earlier this year. It can get bigger ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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