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RELATIONSHIP MARKETING AWARDS 1999: Motor

02 Dec 1999

had three objectives. It had to achieve stiff sales targets for the existing model, convert a weak ...

RELATIONSHIP MARKETING AWARDS 1999: Travel and leisure

02 Dec 1999

the opportunity has arisen to refine the programme and increase its efficiency. Modelling ...

MARKETING MIX: Book of the week

25 Nov 1999 | by CONOR DIGNAM

. Making it easier for a customer to do business with you while building a relationship is the new model ...

Vauxhall appoints GGT for telemarketing push

21 Oct 1999

Corsa, Astra and Vectra models, at an average pounds 1000 reduction on the issue price for a similar model. A five-door Vectra.com, for example, will sell over the net for pounds 13 ...

DIRECT: Lexus awards DM task to WWAV in brand push

14 Oct 1999 | by IAN DARBY

the IS200. Lexus also plans to launch two models next year, both of which will be backed by direct ...

DIRECT MARKETING: TOP OF THE DM WORLD - Willott Kingston Smith’s league table of direct marketing agencies provides an insight into the globalisation of DM. Eleanor Trickett investigates

08 Oct 1999 | by ELEANOR TRICKETT

, that there are some heavyweight, global direct marketing agency brands in place - models on which the younger pretenders can model themselves. Claydon concludes: The big ones will survive: Rapp Collins, Bronner ...

MARKET RESEARCH: Seeking the truth about real loyalty - Identifying the secret of brand loyalty requires true skill, writes Robert McLuhan

23 Sep 1999 | by ROBERT MCLUHAN

of dedicated approaches to loyalty measurement. Simalto, a simulation model, asks existing customers what ... of high-spend items such as cars. A more commonly used technique is Lapsed Modelling, which ... masses of initial data. Millward Brown International has built up a worldwide model, based on 170 ...

MARKETING FOCUS: Pinpointing loyalty - The ubiquitous loyalty card has become a familiar aspect of consumer life, but just how effective is it? Ken Gofton reports exclusively on the Carlson Loyalty Monitor

21 Sep 1999 | by KEN GOFTON

loyalty cards have been around much longer than the flashy new supermarket models - but now they re ...

DIRECT: Alfa Romeo test drives DM with CD pack

09 Sep 1999 | by PAUL BURGESS, Creative Director, Wilson

in two years to drive sales of its 166 model....Alfa Romeo, the upmarket car brand owned by Fiat, is using direct marketing for the first time in two years to drive sales of its 166 model. The car manufacturer has appointed IMP, which also ... is expected to be followed by direct marketing campaigns involving other Alfa models. Previously ...

Stop Press

02 Sep 1999 | by IAN DARBY

1664, and Beck s and Coors. Graham Fewkes, formerly in charge of Kronenbourg, has taken control of marketing for Beck s and Coors, while Alastair Grombach has done the opposite. A spokeswoman ...

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