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Media on media

tied for seventh place. Posh & Becks scored one rather imaginative vote – but please don’t encourage ...

Facing the euro sales challenge

that the likes of Volvo, Nokia and Swatch have all bought into the TW model. “Clearly, if you try to blend weak media brands with strong ones this model doesn’t work. But CNN, Time, Fortune and the internet combined ... territories. Quinn is now keen to grow that model for other advertisers. Currently, Unique has a contract ...

Magazines face net test

director Kevin Kerraghan believes IPC tx’s Unmissable TV model – matching daily, personalised content ...

MindShare appoints business specialist

of the MindShare business model. Read takes on the responsibility of broadening MindShare’s client services ...

Miller Freeman launches new title

including, video, multimedia, special effects and 3D modelling. Group Publishing editor Joe Hosken said ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.