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OPINION: News Analysis - Changing perceptions of what it’s like up North/Two northern towns have launched a PR initiative in a bid to fight stereotypical attitudes, attract investors and create a sense of identity within the area

to allow local communities to directly elect executive mayors on the model planned for London next May ...

WHAT’S HOT AND WHAT’S NOT: Craft skills are now firmly at the heart of the ad making process. Jane Austin and Gavin Boyter talk to some leading edge practitioners about the good, bad and over-used

the invention of pre-visualisation software such as 5D s Android, which allows the moves to be modelled on a ...

FOCUS WALES: Independent means - Culturally, industrially and economically, Wales is moving out of England’s shadow and making the world aware of the unique opportunities that exist in this vibrant corner of the UK. Robert Gray reports

officials. It s not a pale shadow of the Scottish model. Jon Townley adds: We will begin to see Wales ...

200 for 2000: Top 20 Design Agencies - Millennium drives a focus on design - The new millennium is making UK business think hard about its image and branding. This new interest in corporate image is fuelling a boom in design

the Enterprise IG sub-group. The Lighthouse Group, with former Fitch chief executive Martin Beck now installed as president, plans to push the Fitch role model in overseas markets. We want to see how big we can make the design world, said Beck earlier this year. It can get bigger ...

Lloyds TSB tests link with Post Office

spokeswoman, Kirsty Clay, said: We can now provide bank services to areas where perhaps there is no bank ...

MARKETING MIX: Little Megane Renauld may be branded for life

to that of Renault s family model, Megane, and adding that this could have a prejudicial effect upon the Renauld ...

MARKETING MIX: Book of the week

. Making it easier for a customer to do business with you while building a relationship is the new model ...

Channel 5 and Hooch sign film deal

focuses on a strong role model, who is passionate about their life and job and has a story to tell ...

OPINION: Profile - Back from the Amazon/Chris Ketley, Managing director, Zenith Interactive Solutions

that experience, such as how the business model works. It s a vertical learning curve. His five ...

The Century’s Masters: Marketing asked some of the industry’s leading figures to pick the brands and marketers that have had a profound impact on business in the 20th century

have any colour car it liked, so long as it was black, and in so doing created the model for mass ... , and in the early part of the 20th century, his Model A car started being produced from his factory. But it was in 1908 that Ford began manufacturing the car that was to break the mould - the Model T - and embarked ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.