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FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards

24 Sep 1999 | by RICHARD EDWARDS

wearing Hussein Chalayan clothes and Bjork modelled a Chalayan design on the front cover of her album ...

Argos launches new home shopping service

06 Aug 1999 | by SOPHIE BARKER

Argos invited model and TV presenter Melinda Messenger to help chief executive Terry Duddy launch...Argos invited model and TV presenter Melinda Messenger to help chief executive Terry Duddy launch the company s home shopping service this week, writes Steven Singh. Ogilvy PR Worldwide organised the launch, having been appointed to promote the home shopping service, Argos Direct ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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