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4-D Branding

01 Dec 2000 | by Thomas Gad

surprisingly coherent model of how to structure your brand by playing on existing strengths and creating a ...

Consumer behavior: Building marketing strategy

01 Aug 2000 | by Hawkins, Best and Coney

for their ability to tie the topics back to marketing decision making and strategic planning. Organizing model: The text s organizing model has been modified for increased clarity and will be a better road map for the student. The goal of this model was to put consumer behavior theories into a big picture and then taking ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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