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Amway Japan risks launch of direct web sales model

Can sales evangelism translate to e-commerce? Amway Japan believes so and has launched a new web site via McCann Erickson to take its upbeat direct selling messages to Japan's growing numbers of home internet users, as well as its own distributors. A subsidiary of one of the world's most...

NOW SHOWING: Thaisupermodels

... and models. All part of growing up in Thailand. Nevertheless there is little doubt that the models link is the main attraction. Visitors to the site can view shots of their favourite models and vie to be the 'new ...

NEWS BRIEFS

Male models dressed only in towels will be appearing in 1,000 stores nationwide in an Elida Faberge push for its new Lynx Triple Blade shaving system. The work is through ID. ...

ROUND UP: News from around the world

model that accurately reflects body size, shape and colouring. ...

Consolidation has begun in hosting

who best position themselves for future industry consolidation and who adapt their business models ...

CONFERENCE REPORT: Dotcoms search for profits with quiet optimism

. There was absolute consensus on the once contentious question: what is a good business model? 'The one that shows ...

IF YOU ASK ME: Advertising is being turned on its head - Forget advertising - the web is fostering a new marketing paradigm Adforce's Dee Cravens tells Richard Lord why 'infomediaries' are the future

from the interruptive model of traditional media, and becomes a broader issue of consensual ...

OPINION: Kept promises are what make a brand - Online branding is not just about recall of a name or logo - it's about a promise to customers, and whether or not your company keeps it, says Robby Yung, CEO of One Studio

industries, and the birth of business models based on being the 'first mover' to build a brand ...

RELATIONSHIP MARKETING: I want to be your friend - Online interaction gives companies the chance to form real, lasting and profitable relationships with their customers. But like any relationship, you have to work at it, says Clarence Henderson

-used term. In contrast to the mass-media model of 'interruption marketing', permission marketing is based ... , customer value modelling, and segmentation by lifestyle, psychographics, and demographics ...

HSBC customers - 700,000 without really trying - You don't always have to be first to win. Banking juggernaut HSBC has sat back, taken its time, and then grabbed massive market share. Radha Chadha talks to Richard Kimber, the man who made it happen

only business model that makes sense is a profitable one'. TV BANKING TAKES OFF IN THE UK ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.