to remove filtersInterpublic buys Deutsch
01 Dec 2000 | by Camilla Palmer
is the model in our industry of how excellence in creativity and business solutions can drive continuing ...
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INTERNATIONAL: ECC Holding set for expansion
01 Dec 2000 | by GIDON FREEMAN
, Scandinavia and eastern Europe within the next year. ECC regards its new business model as a 'third way ...
FOCUS: HI-TECH - Designs on the web. Should PR companies be taking web development seriously enough to bring it in-house? Peter Simpson reports
01 Dec 2000 | by PETER SIMPSON
media business.' But he thinks they should be run separately as they use different business models, with different pay scales, client charging models and account management structures. 'What people are doing ... stay specialists,' she says. Wosskow's view is that any kind of integrated model means a mediocre ...
FOCUS: FINANCIAL PR - Global visionaries. The internationalism of PR is what many financial outfits are now aspiring to, finds Michele Witthaus
24 Nov 2000 | by MICHELE WITTHAUS
of the equity structure within these companies, leading to globalisation of the corporate finance model. 'On ... that as a viable business model.' So the writing is on the wall, although it is unlikely to come as a ...
First Tuesday sale could raise $50m
21 Jul 2000 | by Louise Banbury
for budding internet entrepreneurs. The company has grown to an 80-strong international network. Its model has ...
CAMPAIGNS: Sponsorship - Beck’s puts its faith in the future of art
23 Jun 2000 | by BEN BOLD
Client: Beck s Bier (Scottish Courage)...Client: Beck s Bier (Scottish Courage) Campaign: The Beck s Futures Art Award ... , Beck s - Britain s biggest-selling imported beer - launched a range of new art awards, titled Beck ... . Objectives To raise awareness of Beck s Futures as a new cutting-edge art award. To attract a ...
THE TOP EUROPEAN PR CONSULTANCIES 2000: NETHERLANDS - Business is booming in the Dutch market which, in turn, has boosted the health of PR
23 Jun 2000
economic model, the domestic market is beginning to show signs of over-heating. Wages are rising at a ...
THE TOP EUROPEAN PR CONSULTANCIES 2000: NETWORKS - LOCAL NETWORKS Networks continue to expand apace, but not at the expense of quality and consistency.
23 Jun 2000
-examining the network model and is looking to establish partnerships in areas including crisis management and consumer ...
OPINION: Public evidence of the love Labour’s lost
09 Jun 2000 | by BERNARD INGHAM
and unprofessional failure. So New Labour has turned out not to be the model for a new PR, but a lesson in how ...
Europe's traditional media struggles online
16 May 2000
Carsten Schmidt, associate analyst at Forrester Research, said, "Traditional publishing firms in Europe are meeting new competition, new challenges, new revenue models, and different rules online, but they haven't made the transition from static HTML to today's more interactive Net environment." He ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
