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Disneyland Resort Paris 'bad dreams' by BETC Euro RSCG
Agency: BETC Euro RSCG
Rating: 5.0
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NEWS ANALYSIS: Learning the PR lessons from Boo.com’s demise - Boo.com has become the first high-profile casualty of the e-conomy with commentators pointing to a lack of PR planning as a contributing factor
02 Jun 2000 | by MARY COWLETT
and business model problems, it would be naive to suggest that PR and marketing was its fundamental flaw ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
