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Interpublic buys Deutsch

is the model in our industry of how excellence in creativity and business solutions can drive continuing ...

FOCUS: FINANCIAL PR - Global visionaries. The internationalism of PR is what many financial outfits are now aspiring to, finds Michele Witthaus

of the equity structure within these companies, leading to globalisation of the corporate finance model. 'On ... that as a viable business model.' So the writing is on the wall, although it is unlikely to come as a ...

CLOSE-UP: LIVE ISSUE/IPA ADVERTISING EFFECTIVENESS AWARDS - IPA awards shine a light on consumers' behaviour. The advertising industry is richer for the IPA's research bank, Tim Broadbent says

generation away. What has become the standard model of how advertising works is, in actual fact, based on direct response ads in local press. The cases in the early years of the awards tfollowed this model ... ways than is dreamt of in the standard model. It is to be hoped that more advertising researchers ...

MEDIA HEADLINER: Man with the Midas touch has big plans for L90's UK launch - Bill Apfelbaum is bringing his winning formula to web ad sales, Ian Darby writes

will be tough. It also remains to be seen if lifting a sales model from a traditional media company ...

NEW MEDIA: DESIGN AND CREATIVE - Branding the online shops. Are new-media agencies succeeding in establishing distinct brands? James Curtis asks the top five independents to choose the London building that best sums up their ethos

. The Zinc duo chose to be photographed near Piccadilly's Rock Circus, where a model of Hall's teen idol Marc ...

SCANDINAVIA: ONLINE ON THE MOVE - Technology-loving Scandinavians have embraced the internet wholeheartedly. Advertisers need to keep up to reap the benefit or risk falling behind, Rachel Miller says

shopping market in Europe', much closer to the US model than the rest of Western Europe. So why have ... , ad models beyond banners and performance beyond click-through measurements.' Michael Raffnsoe ...

Cohn and Wolfe appointed to handle Virtual Visa PR

-commerce in the media, with particular emphasis on its Three Domain Model, an authentication strategy for electronic ...

Editorial: Keep your eyes on PR Newswire

consider the Canadian route, a happy medium between the highly restrictive British model and the very unrestrictive American model which recently enabled the release of bogus information about computer firm ...

Weak ad revenue leads to third-quarter shortfall at TheStreet.com

will be less than expected, because of low advertising sales and delays in implementing a new business model....LONDON (Brand Republic) – Online financial news provider TheStreet.com has warned that its third-quarter revenues will be less than expected, because of low advertising sales and delays in implementing a new business model. The company said, however, that its losses would be in line with forecasts. Analysts ...

DIARY: Naked model has FT all hot and bothered

new TV ad campaign. The model is, as she says in the ad, a 'normal' size 16, but the FT, no doubt ... stringbean Tara Palmer-Tomkinson to model its underwear range. But it doesn't stop there. M&S's cutbacks ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.