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EDITORIAL: Time for consumer relations review

10 Nov 2000

in favour of an American model, creating a direct channel to the consumer. In the meantime, the global ...

FOCUS: CORPORATE REPUTATION - Putting a caring face first/Companies are discovering the commercial benefits of being seen as socially responsible, but their activities must be in tune with their brands, or consumers are not convinced. Stephanie France rep

21 Apr 2000 | by STEPHANIE FRANCE

if it has not yet been built into its models and spreadsheets, he says. So faced with a plethora ...

 

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