to remove filtersEDITORIAL: Time for consumer relations review
10 Nov 2000
in favour of an American model, creating a direct channel to the consumer. In the meantime, the global ...
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OPINION: The Big Question - Who would you nominate as the patron saint of public relations?
10 Nov 2000
role model for the politicians of today' - was to become the patron saint of politicians and statesmen....The Pope last week announced that in view of his 'moral integrity' Saint Thomas More - 'a credible role model for the politicians of today' - was to become the patron saint of politicians and statesmen. COLIN FARRINGTON - Institute of Public Relations 'I'm tempted to nominate Saint Jude, the patron ...
Come on down - the price is wrong: The cost of life in the UK is still out of step with the US and Europe. But consumer groups and the government are not standing for it any longer
02 Nov 2000 | by ELOISE SEDDON
of Peugeot, Citroen and Volkswagen, have discounted between 5% and 13% on the latest X-registration models ... of 77 of the most popular car models were up to 70% more expensive in Britain. The Great British ...
Kia in campaign to urge drivers out of their cars
19 Oct 2000 | by CORDELIA BRABBS
giving away mountain bikes with its Sedona model. Kia cars managing director Mark Quinn said: I hope ...
SALES PROMOTION LEAGUE TABLES: How Euro rules will change SP - UK marketers are soon to find out how restrictive EU SP rules will be
05 Oct 2000
pyramid model of international marketing. At the peak are those few big-budget campaigns that require ... , tailored to local requirements. The model helps us to understand that sales promotion tends ... are happy to work with clients local agencies. We apply the same model to direct marketing, although we ...
Editorial: Keep your eyes on PR Newswire
22 Sep 2000
consider the Canadian route, a happy medium between the highly restrictive British model and the very unrestrictive American model which recently enabled the release of bogus information about computer firm ...
MARKETING MIX: Yahoo! gets behind MS drive
07 Sep 2000
Melanie Sykes, Ronnie Wood, Jamie Theakston and Davina McCall. The campaign was spearheaded by model ...
MARKETING MIX: Just what do you do with a life-size Lara mannequin?
31 Aug 2000
It s not every day you get the chance to buy a life-size model of the girl of your dreams...It s not every day you get the chance to buy a life-size model of the girl of your dreams - but last month every console addict had the chance to make their fantasy come true. A life-size plaster mannequin of virtual heroine Lara Croft was up for grabs at an online auction to raise money ...
CLOSE-UP: ADVERTISER OF THE WEEK/COI COMMUNICATIONS - COI enters 21st century as more nimble operator. The government agency is fast catching up with the media age
28 Jul 2000 | by EMMA HALL
some way to go before it approaches being a model client. It doesn t pay particularly well ...
Yorkshire Water bid for mutual status blocked
25 Jul 2000 | by Camilla Palmer
could be achieved within the existing equity model,” Ofwat said. Kelda said it would look at other ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
