to remove filtersInterpublic buys Deutsch
01 Dec 2000 | by Camilla Palmer
is the model in our industry of how excellence in creativity and business solutions can drive continuing ...
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4-D Branding
01 Dec 2000 | by Thomas Gad
surprisingly coherent model of how to structure your brand by playing on existing strengths and creating a ...
Napster and Bertelsmann on verge of breakthrough
28 Nov 2000
that the two companies have now worked out a legal model and were finalising the details of the system. www ...
MARKETING MIX: News of the world
16 Nov 2000
to music-related fashion. Its models are all genuine concert-goers and clubbers, so if you're a Phish fan ...
CLOSE-UP: LIVE ISSUE/IPA ADVERTISING EFFECTIVENESS AWARDS - IPA awards shine a light on consumers' behaviour. The advertising industry is richer for the IPA's research bank, Tim Broadbent says
03 Nov 2000 | by TIM BROADBENT
generation away. What has become the standard model of how advertising works is, in actual fact, based on direct response ads in local press. The cases in the early years of the awards tfollowed this model ... ways than is dreamt of in the standard model. It is to be hoped that more advertising researchers ...
Starcom wins Dockers media task
03 Nov 2000 | by MATTHEW COWEN
Strauss' European media arrangements closer to the US model: the company centralised its US planning ...
MEDIA: VIVE: AN EXPERT'S VIEW - Laura James wonders whether Vive, a magazine for divorcees, is a publishing concept too far
03 Nov 2000 | by LAURA JAMES, press director at New PHD
. The cover girl is a grinning, relaunched Vanessa Feltz (now the role model for the recently dumped) almost ...
NEW MEDIA: DESIGN AND CREATIVE - Branding the online shops. Are new-media agencies succeeding in establishing distinct brands? James Curtis asks the top five independents to choose the London building that best sums up their ethos
03 Nov 2000 | by JAMES CURTIS
. The Zinc duo chose to be photographed near Piccadilly's Rock Circus, where a model of Hall's teen idol Marc ...
SCANDINAVIA: ONLINE ON THE MOVE - Technology-loving Scandinavians have embraced the internet wholeheartedly. Advertisers need to keep up to reap the benefit or risk falling behind, Rachel Miller says
03 Nov 2000 | by RACHEL MILLER
shopping market in Europe', much closer to the US model than the rest of Western Europe. So why have ... , ad models beyond banners and performance beyond click-through measurements.' Michael Raffnsoe ...
MEDIA FORUM: Newspapers bask in afterglow of dotcom boom - Newspaper publishers seem to carry on as if the dotcom bubble had never burst. They are still taking in ad revenue by the barrowload. Why? And how long will it last?
03 Nov 2000 | by ALASDAIR REID
their most effective high-street shop window and they are applying direct marketing models. They ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
