to remove filtersInterpublic buys Deutsch
01 Dec 2000 | by Camilla Palmer
is the model in our industry of how excellence in creativity and business solutions can drive continuing ...
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Victoria’s Secret to launch in the UK
11 Dec 2000 | by Camilla Palmer
LONDON (Brand Republic) – US lingerie chain Victoria’s Secret is planning to launch a chain of stores in the UK in the first stage of a full European rollout. The company, famous for its use of catwalk models wearing its range, is thought to have considered buying The Body Shop, a move which would ...
Napster and Bertelsmann on verge of breakthrough
28 Nov 2000
that the two companies have now worked out a legal model and were finalising the details of the system. www ...
Caprice strips for Debenhams push
16 Nov 2000 | by MARK KLEINMAN
designer ranges and the Ice Bucket execution with model Kate Groombridge. WCRS was appointed ...
CLOSE-UP: LIVE ISSUE/IPA ADVERTISING EFFECTIVENESS AWARDS - IPA awards shine a light on consumers' behaviour. The advertising industry is richer for the IPA's research bank, Tim Broadbent says
03 Nov 2000 | by TIM BROADBENT
generation away. What has become the standard model of how advertising works is, in actual fact, based on direct response ads in local press. The cases in the early years of the awards tfollowed this model ... ways than is dreamt of in the standard model. It is to be hoped that more advertising researchers ...
NEW MEDIA: DESIGN AND CREATIVE - Branding the online shops. Are new-media agencies succeeding in establishing distinct brands? James Curtis asks the top five independents to choose the London building that best sums up their ethos
03 Nov 2000 | by JAMES CURTIS
. The Zinc duo chose to be photographed near Piccadilly's Rock Circus, where a model of Hall's teen idol Marc ...
SCANDINAVIA: ONLINE ON THE MOVE - Technology-loving Scandinavians have embraced the internet wholeheartedly. Advertisers need to keep up to reap the benefit or risk falling behind, Rachel Miller says
03 Nov 2000 | by RACHEL MILLER
shopping market in Europe', much closer to the US model than the rest of Western Europe. So why have ... , ad models beyond banners and performance beyond click-through measurements.' Michael Raffnsoe ...
MEDIA FORUM: Newspapers bask in afterglow of dotcom boom - Newspaper publishers seem to carry on as if the dotcom bubble had never burst. They are still taking in ad revenue by the barrowload. Why? And how long will it last?
03 Nov 2000 | by ALASDAIR REID
their most effective high-street shop window and they are applying direct marketing models. They ...
Former Asda chief joins Dyson board
30 Oct 2000
the privately listed company’s second non-executive director at a time when it is due to launch its latest model ...
MEDIA FORUM: What can we expect if WH Smith turns publisher? - So WH Smith now wants to publish magazines, does it? Should advertisers welcome this extra competition or question the retailer's motives behind this decision? Alasdair Reid investigates
20 Oct 2000 | by ALASDAIR REID
and produced by John Brown Contract Publishing. The model here is believed to be the customer magazine ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
