CAMPAIGN-I: SPOTLIGHT ON: internet-based advertising - Volvo teams up with AOL for an internet-only advertising push. Ford-Volvo is counting on web-literate buyers for its new work
03 Nov 2000 | by ALASDAIR REID
that could be genuinely revolutionary. The launch campaign for the S60 model in the US will be wholly online ... accessories worth dollars 2,100 for AOL subscribers who are persuaded to buy the new model ...



