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Carat beats two to land Tiny’s pounds 34m media buying brief

31 Jan 2000 | by GREG HUGHES

is the country s second most popular model. Tiny is the largest UK PC manufacturer, with 124 retail ...

M&B to raise Motley Fool’s profile

31 Jan 2000 | by JONAH BLOOM

. As a consequence, the classic models of advertising are not working so well for the online ...

Analysis: News Analysis - Is cross-selling the way to steal blue chips from the nationals?/RBI has faith in centralised sales but what do its rivals think, asks Lexie Goddard?

31 Jan 2000 | by LEXIE GODDARD

the business model was not right. However, he added: Now that we ve got websites it adds a new dimension ...

Perspective: Rover’s turnaround puts the spotlight on to corporate politics

28 Jan 2000 | by CAROLINE MARSHALL

models, is obviously a great wit....models, is obviously a great wit. On Tuesday, in a WCRS press release about the global launch campaign for Rover s 25 and 45 models outside the UK, he raved: This new campaign has been the best ... models to M it said. Campaign has many faults, but failing to spot an extraordinary volte ...

Media: Spotlight On: ITV Research - Is ITV’s tvSPAN the Holy Grail adland has been waiting for?/ITV’s benchmark research data has been souped up. Alasdair Reid investigates

28 Jan 2000 | by ALASDAIR REID

research is a good thing indeed. If you can build a watertight model of cause and effect - a predictable...research is a good thing indeed. If you can build a watertight model of cause and effect - a ...

Bell Pottinger set to grow with new director position

28 Jan 2000 | by ADAM HILL

alongside MD David Beck. Recent BPF wins include construction business Beazer Homes and on-line betting ...

M&B handed brand strategy account by Motley Fool website

28 Jan 2000 | by CLAIRE BEALE

The Motley Fool, the US s leading financial website, has appointed the strategic communications consultancy, Michaelides The classic models of advertising are not working so well for dotcom advertisers. There s too much clutter in traditional above-the-line media. ...

Campaigns: Spreading the Marmite message - Consumer PR

28 Jan 2000 | by MAJA PAWINSKA

Target Group Index data, MS love it or hate it phrase, and publicised the female star of the ad, model ... 15 and over in London. The active promotion of the model in the ad led to coverage ...

M&C Saatchi wins global Rover brief

28 Jan 2000 | by JOHN TYLEE

launches of the 25 and 45 models, Rover s new generation of family cars, which are crucial ...

Focus: International Evaluation - Measuring the global market/International campaigns must still be evaluated on a local level even in the ’global village’, says Mary Cowlett

28 Jan 2000 | by MARY COWLETT

as the key to evaluating international campaigns? Or will the traditional model of local market measurement ... it is influenced by a company or PR operator s business model, says Peter Christopherson, business development ...

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